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SEO Library

Fundamentals — SEO terms explained

4 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 1 Analytics 2 Content 4 Fundamentals 4 Local SEO 2 Off-Page SEO 3 On-Page SEO 6 Technical SEO 8

I

Fundamentals Indexing Indexing is the process in which a search engine analyses a crawled page and stores it in its database (the index) so…

L

Fundamentals Long-Tail Keywords Long-tail keywords are specific, usually longer search phrases with lower individual search volume but clearer intent, less competition and often higher conversion…

S

Fundamentals Search Intent Search intent is the goal behind a search query — what the person actually wants to find or do. Matching intent is… Fundamentals SERP Features SERP features are any search result elements beyond the standard blue link — such as featured snippets, AI Overviews, People Also Ask,…