SEO Library
Content — SEO terms explained
14 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.
C
Content
Content Pruning
Content pruning is reviewing existing pages and improving, merging, redirecting or removing those that add little value, so the site's overall quality…
Content
Content Pruning
Content pruning is reviewing existing pages and improving, merging, redirecting or removing those that add little value, so the site's overall quality…
E
Content
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust — the framework Google's quality raters use to assess content quality. Trust is the…
Content
Evergreen Content
Evergreen content stays relevant and useful for a long time — like guides, tutorials and definitions — and can attract search traffic…
T
Content
Thin Content
Thin content is content that provides little or no value to users — such as near-empty pages, auto-generated text, doorway pages or…
Content
Topical Authority
Topical authority is the perceived depth and reliability of a website on a specific subject, built by covering that topic comprehensively with…
Y
Content
YMYL (Your Money or Your Life)
YMYL — "Your Money or Your Life" — describes topics that could significantly affect a person's health, finances, safety or society. Google…
Content
YMYL (Your Money or Your Life)
YMYL — "Your Money or Your Life" — describes topics that could significantly affect a person's health, finances, safety or society. Google…
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