SEO Library
Off-Page SEO — SEO terms explained
10 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.
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Off-Page SEO
Backlinks
Backlinks are links from other websites to yours. Search engines treat relevant, editorially earned backlinks as votes of confidence, making them one…
Off-Page SEO
Black Hat SEO
Black hat SEO means tactics that try to manipulate search rankings in violation of search engine guidelines — such as cloaking, link…
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Off-Page SEO
Disavow Tool
Google's Disavow Tool lets site owners ask Google to ignore specific backlinks. It's meant only for sites with a manual action for…
Off-Page SEO
Disavow Tool
Google's Disavow Tool lets site owners ask Google to ignore specific backlinks. It's meant only for sites with a manual action for…
Off-Page SEO
Domain Authority
Domain Authority (DA) is a third-party score from Moz that estimates how likely a website is to rank, based mainly on its…
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Off-Page SEO
Negative SEO
Negative SEO is an attempt to harm a competitor's search rankings — for example by pointing spammy links at their site, scraping…
Off-Page SEO
Nofollow Link
A nofollow link carries the rel="nofollow" attribute, telling search engines the site doesn't vouch for the linked page. Google treats nofollow, sponsored…
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