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Off-Page SEO — SEO terms explained

3 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 1 Analytics 2 Content 4 Fundamentals 4 Local SEO 2 Off-Page SEO 3 On-Page SEO 6 Technical SEO 8

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Off-Page SEO Backlinks Backlinks are links from other websites to yours. Search engines treat relevant, editorially earned backlinks as votes of confidence, making them one…

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Off-Page SEO Domain Authority Domain Authority (DA) is a third-party score from Moz that estimates how likely a website is to rank, based mainly on its…

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Off-Page SEO Nofollow Link A nofollow link carries the rel="nofollow" attribute, telling search engines the site doesn't vouch for the linked page. Google treats nofollow, sponsored…