Sitelinks

In short

Sitelinks are additional links to other pages of a website shown beneath the main result, usually for branded searches. Google generates them automatically; you can't add them directly.

Last reviewed October 18, 2026 · Iftikhar Qureshi

On this page

What they look like#

Search for a well-known brand and you’ll often see the homepage result followed by links like “Pricing”, “Login”, “Blog” and “Contact”. They make the result bigger, more useful and much more clickable.

How to encourage good sitelinks#

Have a clear site structure with descriptive main navigation.
Use concise, unique titles and headings on key pages.
Link important pages from the homepage with clear anchor text.
Add BreadcrumbList and WebSite structured data with your site name.
Build brand demand — sitelinks appear mostly for branded searches.

Removing an unwanted sitelink#

There’s no longer a “demote” tool in Search Console. If a page you don’t want appears, make it less prominent: noindex it if it shouldn’t be in search at all, or reduce internal links to it and strengthen the pages you do want.

SEO Library Fundamentals 1 min read