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Analytics — SEO terms explained

10 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 3 Analytics 10 Content 14 Fundamentals 30 Local SEO 4 Off-Page SEO 10 On-Page SEO 13 Technical SEO 51

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Analytics Bounce Rate Bounce rate is the share of sessions where a visitor didn't meaningfully engage. In GA4 it is the opposite of engagement rate;…

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Analytics Click-Through Rate (CTR) Click-through rate (CTR) is the percentage of people who click a result after seeing it. In SEO, organic CTR equals clicks divided… Analytics Conversion Rate Conversion rate is the percentage of visitors or sessions that complete a desired action — such as a purchase, form submission or…

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Analytics Dwell Time Dwell time is the period between a user clicking a search result and returning to the results page. It's a popular SEO…

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Analytics Engagement Rate (GA4) In Google Analytics 4, engagement rate is the percentage of sessions that were engaged — lasting longer than 10 seconds, having a…

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Analytics Google Analytics 4 (GA4) Google Analytics 4 is Google's analytics platform that measures website and app usage with an event-based model, tracking sessions, engagement and key… Analytics Google Search Console Google Search Console is a free tool from Google that shows how your site performs in Google Search — queries, clicks, indexing…

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Analytics Organic Traffic Organic traffic is visits that come from unpaid search results — clicks from Google, Bing and other search engines that you didn't…

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Analytics Rank Tracking Rank tracking is monitoring where your pages appear in search results for chosen keywords over time, by location and device. It's useful…

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Analytics UTM Parameters UTM parameters are tags added to a URL — utm_source, utm_medium, utm_campaign and others — that tell analytics tools like GA4 where…