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Analytics — SEO terms explained

2 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 1 Analytics 2 Content 4 Fundamentals 4 Local SEO 2 Off-Page SEO 3 On-Page SEO 6 Technical SEO 8

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Analytics Click-Through Rate (CTR) Click-through rate (CTR) is the percentage of people who click a result after seeing it. In SEO, organic CTR equals clicks divided…

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Analytics Engagement Rate (GA4) In Google Analytics 4, engagement rate is the percentage of sessions that were engaged — lasting longer than 10 seconds, having a…