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On-Page SEO — SEO terms explained

6 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 1 Analytics 2 Content 4 Fundamentals 4 Local SEO 2 Off-Page SEO 3 On-Page SEO 6 Technical SEO 8

A

On-Page SEO Anchor Text Anchor text is the visible, clickable text of a hyperlink. Search engines use it as a clue to what the linked page…

H

On-Page SEO Header Tags (H1–H6) Header tags (H1 to H6) are HTML headings that structure a page's content into a hierarchy. They help readers scan and help…

I

On-Page SEO Image Alt Text Alt text (alternative text) is a written description of an image in the HTML alt attribute. Screen readers read it aloud, browsers… On-Page SEO Internal Links Internal links are hyperlinks from one page to another page on the same website. They help users navigate, help search engines discover…

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On-Page SEO Meta Description A meta description is an HTML attribute that summarises a page's content. It isn't a ranking factor, but search engines often show…

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On-Page SEO Title Tag A title tag is the HTML element that defines a page's title. Search engines often use it as the clickable headline in…