How voice queries differ#
| Typed | Spoken |
|---|---|
| “seo agency mumbai” | “who’s the best SEO consultant near me in Mumbai?” |
| “wordpress 403 fix” | “how do I fix a 403 forbidden error on WordPress?” |
Voice queries are typically full questions, often with local intent (“near me”, “open now”), and in India frequently mix English with Hindi or other languages.
Optimising for voice#
- Use question-style headings and answer each in one or two clear sentences — the same approach as featured snippets.
- Write conversationally; cover “who, what, how, why, where” follow-ups.
- Keep your Google Business Profile complete — voice assistants rely on it for local answers.
- Make pages fast and mobile-friendly.
- Use structured data so facts (hours, address, prices) are machine-readable.
Voice and AI assistants#
Voice is increasingly powered by AI assistants that summarise several sources. The same principles apply: be the clearest, most trustworthy answer. See answer engine optimization.