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SEO Library Fundamentals 1 min read

Above the Fold

In short

"Above the fold" is the part of a web page visible without scrolling. It shapes first impressions, conversions and loading priorities such as the Largest Contentful Paint element.

Last reviewed · Iftikhar Qureshi

On this page

Why it matters#

  • First impression: visitors decide quickly whether they’re in the right place.
  • Conversions: a clear headline and call to action here reduce bounces.
  • Performance: content above the fold should load first; it usually contains the LCP element.
  • Page experience: Google’s guidance discourages pages where ads or interstitials push main content down.

Best practices#

  • State what you offer and for whom in the headline.
  • Show one primary call to action.
  • Avoid heavy sliders and auto-playing video.
  • Don’t lazy-load above-the-fold images; prioritise them.
  • Design for mobile screens first — the fold is much smaller.

Don’t cram everything up top#

People do scroll when content is engaging. Use the space above the fold to orient and motivate, then let the rest of the page do its job.

Related: landing page best practices.

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SEO Library Fundamentals 1 min read

Above the Fold

In short

"Above the fold" is the part of a web page visible without scrolling. It shapes first impressions, conversions and loading priorities such as the Largest Contentful Paint element.

Last reviewed · Iftikhar Qureshi

On this page

Why it matters#

  • First impression: visitors decide quickly whether they’re in the right place.
  • Conversions: a clear headline and call to action here reduce bounces.
  • Performance: content above the fold should load first; it usually contains the LCP element.
  • Page experience: Google’s guidance discourages pages where ads or interstitials push main content down.

Best practices#

  • State what you offer and for whom in the headline.
  • Show one primary call to action.
  • Avoid heavy sliders and auto-playing video.
  • Don’t lazy-load above-the-fold images; prioritise them.
  • Design for mobile screens first — the fold is much smaller.

Don’t cram everything up top#

People do scroll when content is engaging. Use the space above the fold to orient and motivate, then let the rest of the page do its job.

Related: landing page best practices.

Share this term