When freshness matters#
| Query type | Example | Freshness weight |
|---|---|---|
| Breaking news / trends | “google core update” | Very high |
| Recurring events | “diwali sale 2026”, “ipl schedule” | High |
| Fast-changing topics | “best ai seo tools”, “wordpress latest version” | High |
| Evergreen concepts | “what is html”, “how dns works” | Low |
How to use it#
- For trending topics, publish quickly and update as news develops.
- For yearly topics, update the same URL each year rather than creating new ones (e.g. keep
/best-seo-tools/, not/best-seo-tools-2025/). - Show a visible “Updated” date and change it only for meaningful updates.
- Refresh statistics, screenshots and recommendations on fast-moving pages every few months.
Don’t fake freshness Changing the date without improving the content doesn’t help and can erode trust with readers.
Related: evergreen content, content refresh strategy.