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Local SEO — SEO terms explained

2 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 1 Analytics 2 Content 4 Fundamentals 4 Local SEO 2 Off-Page SEO 3 On-Page SEO 6 Technical SEO 8

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Local SEO Google Business Profile Google Business Profile (formerly Google My Business) is a free listing that controls how a business appears in Google Maps and local…

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Local SEO NAP Consistency NAP consistency means your business Name, Address and Phone number are identical everywhere they appear online — your website, Google Business Profile,…