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Local SEO — SEO terms explained

4 SEO and marketing concepts explained in plain English — what each one means, why it matters, how to apply it and the mistakes to avoid.

All topics AI Search 3 Analytics 10 Content 14 Fundamentals 30 Local SEO 4 Off-Page SEO 10 On-Page SEO 13 Technical SEO 51

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Local SEO Citation (Local SEO) In local SEO, a citation is any online mention of a business's name, address and phone number (NAP) — on directories, social…

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Local SEO Google Business Profile Google Business Profile (formerly Google My Business) is a free listing that controls how a business appears in Google Maps and local…

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Local SEO Local Pack (Map Pack) The local pack is the map with three business listings that Google shows for searches with local intent, such as "dentist near…

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Local SEO NAP Consistency NAP consistency means your business Name, Address and Phone number are identical everywhere they appear online — your website, Google Business Profile,…