Why it matters#
For “near me” and city-based searches, your Business Profile often appears before any website — in the local pack and on Google Maps. It’s where customers call, get directions, read reviews and decide.
Optimisation checklist#
- Claim and verify the profile.
- Use your real business name — no added keywords.
- Choose the most specific primary category; add relevant secondary categories.
- Complete address or service area, phone, website, hours and holiday hours.
- Add services and products with descriptions.
- Write a helpful 750-character description.
- Upload real photos regularly: exterior, interior, team, work.
- Publish posts for offers, events and updates.
- Ask for and reply to reviews consistently.
- Answer common questions in your description, services and website FAQ.
Tracking#
The Performance section shows calls, direction requests, website clicks and the searches that found you. Add UTM parameters to your website link to measure visits and leads in GA4.
Full guide: Local SEO for Indian Businesses. Related: NAP consistency.