What counts as YMYL#
| Area | Examples |
|---|---|
| Health and safety | Medical conditions, medications, mental health, emergency information |
| Finance | Investing, loans, taxes, insurance, banking, crypto |
| Legal and civic | Legal rights, immigration, voting, government services |
| Groups of people | Content about people based on religion, ethnicity, disability and similar |
| Major purchases | Advice on housing, cars, high-value products |
Most SEO, WordPress and web development topics are not YMYL, though advice about payments, security or legal compliance can touch it.
How to publish YMYL content responsibly#
- Have qualified experts write or review it, and show their credentials.
- Cite authoritative sources: official bodies, peer-reviewed research, regulators.
- Keep it updated and show review dates.
- Be transparent about who runs the site, how it’s funded and any affiliate relationships.
- Avoid sensational claims, and include clear disclaimers where appropriate.
Related: E-E-A-T, quality rater guidelines, E-E-A-T and YMYL guide.