Why it matters#
A site with forty well-linked articles on WordPress speed is more likely to rank for a new WordPress speed query than a general blog that wrote one post about it. Depth and focus help search engines — and readers — trust you on that subject.
How to build topical authority#
- Choose a focused topic that matches your expertise and business.
- Create a topical map: list the subtopics, questions and related concepts people search for.
- Publish a pillar page that covers the topic broadly.
- Publish cluster pages that go deep on each subtopic.
- Interlink everything with descriptive internal links.
- Keep it updated as the topic evolves.
Signs you’re building it#
- New articles in the cluster rank faster than before.
- Search Console impressions grow for related queries you didn’t target.
- Other sites in your niche start linking and citing you.
Related: internal linking strategy, E-E-A-T.