How a pillar page works#
Think of “WordPress SEO” as a pillar. The pillar page gives a complete overview and links out to detailed guides on permalinks, sitemaps, schema, image SEO, noindex rules and redirects. Each of those guides links back to the pillar and to each other where relevant.
Why it helps#
- Signals topical authority through deep, organised coverage.
- Concentrates link equity and helps new cluster pages get crawled.
- Gives readers a clear starting point and path through the topic.
- Can rank for broad head terms while clusters capture long-tail queries.
Building one#
- Choose a broad topic central to your business.
- List subtopics from keyword research, People Also Ask and customer questions.
- Write the pillar: summarise every subtopic in a few paragraphs, with a table of contents.
- Write or improve a detailed cluster article for each subtopic.
- Interlink: pillar → every cluster, every cluster → pillar, related clusters ↔ each other.
- Update the pillar whenever you add a cluster article.
Example on this site: WordPress SEO guide. Related: internal linking strategy.