Types of internal links#
- Contextual links inside body content — the most meaningful for SEO.
- Navigational links in menus, breadcrumbs and footers.
- Related-content links such as “Keep reading” blocks.
Why they matter#
- Discovery: pages without internal links may be rarely crawled (orphan pages).
- Relevance: anchor text describes the target page.
- Importance: pages with more internal links from strong pages are treated as more important.
- User journeys: links guide readers toward conversion.
Quick best practices#
- Link from relevant pages that already get traffic to pages you want to grow.
- Use descriptive anchor text, not “click here”.
- Add links into every new post from 2–5 older related posts.
- Point links at final URLs, not redirects.
- Keep internal links followed (no
nofollow).
Find opportunities fast#
Search site:yourdomain.com "topic phrase" in Google to list pages that mention a topic and could link to your main guide on it.
For the full playbook, read Internal Linking Strategy: Topic Clusters That Compound. Related: topical authority.