The core elements#
| Element | Why it matters |
|---|---|
| Content that matches intent | The biggest factor: the page must solve the searcher’s problem |
| Title tag | Strong relevance signal and your headline in results |
| Headings | Structure for readers and search engines |
| Meta description | Influences click-through rate |
| URL | Short, descriptive and stable |
| Internal links | Context, discovery and importance |
| Images | Accessibility, image search, speed |
| Structured data | Entity understanding and rich results |
A quick page check#
- Can someone tell what the page is about within five seconds?
- Does it answer the main question early and cover follow-ups?
- Is there first-hand experience or original insight?
- Is it fast, readable and comfortable on a phone?
- Does it link to related pages and get links from them?
Full guide: On-page SEO: the elements that actually move rankings. Related: off-page SEO, technical SEO.